Video content marketing for small business
What will happen in the next 5 to 10 years? Will people read articles in the newspaper, magazines or on internet? Or instead of reading… will people watch it? The popularity of online videos is on the rise, it is an important question to ponder.
According to Cisco, video will account for about 69% of all consumer internet traffic by 2017. That means video traffic will be almost trebled over that time. Online video is satisfying people with all kinds of entertainment and information needs. Small business who fail to include video in their internet marketing strategies will do so at their own peril.
Video is considered the future of content marketing. Various studies show that this medium is being used by almost half of companies today, in the near future about 64%.. Marketers expect that video will dominate the business strategy and it is very clear to see why.
A video is unmatched when it comes to potential reach. Every month YouTube receives more than 1 billion visitors, apart from Facebook that’s more than any other channel. A study says one in three Brits watch at least one YouTube video every week. That is a weekly audience of 20 million people in the UK alone. Nothing other than video can give you reach on such a scale. You can get a slice of it, by making a video as well.
The success stories of videos that have gone viral are legend. The automaker Volkswagen’s recent video campaign has seen more than 155 million views. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video’s inherent shareability. You just need to engage the viewer and they will share the video with each other. This will lead them to spend a longer time on your website and more time interacting with your product and brand. For any social media, or digital campaign video is without a doubt one of the best tools at your disposal.
But is video really possible for small business? The answer is YES! In recent years, production costs have fallen significantly and you no longer need to be a technical whiz to work out how to use it.Your business can dramatically increase on a limited budget by using apps like Twitter’s Vine, where you can make six-second clips. Nevertheless, if you realize you aren’t getting a decent return on your investment, you will need to keep in mind the following:
Always find the appropriate audience for your business and ensure the video is relevant to them. If you are showing your video to the wrong audience then you are wasting your time.
Do not underestimate the power of social media! Make sure you’re promoting all your business videos to multiple channels. Your video needs to be available to every user and they need to find and share it easily.
Finally, be creative, not only with the video but also with your campaign strategy. Follow this guide and video won’t just be the future of content marketing; it’ll be the future of content marketing for you and your small business.