It was previously reported that millennials didn’t care too much about owning (or even using) a car, but just the opposite has surfaced. In fact, “millennials drive 72% more miles than baby boomers” (Hedges & Company). The difference between generations…
Car buyers spend 59% of their shopping experience online. Right now 78% of that time is used on third party sites. Eight out of ten people who read this post have made a purchase online. E-commerce has changed the economy,…
According to the recently released J.D. Power 2015 New Autoshopper Study, mobile devices are becoming an ever-more important component of the vehicle purchasing process. To find a vehicle at the best price about 51% vehicle internet shoppers uses a mobile…
What will happen in the next 5 to 10 years? Will people read articles in the newspaper, magazines or on internet? Or instead of reading… will people watch it? The popularity of online videos is on the rise, it is…
When buying a vehicle, the average customer today visits only two dealerships. What’s the cause of these reduced visits? Its the growing use of digital, specifically mobile, platforms. Customers find models, search deals, and get real-time advice right from their mobile…
Getting bad reviews from your customers can be really painful. You work hard to satisfy your customers. However, you should be happy when you receive a bad review. Today I am going to show you that bad reviews aren’t bad…
Customer engagement affects your brand in a big way and the social web is changing the definition of customer engagement. Reports show that a company or brand who is engaged with the customer via social media is more likely to be…
DealerCraft is the developer of Carfire, a CRM system especially made for auto dealerships.
To learn more about how Carfire CRM can help you sell more cars, contact us for a free demo at [email protected] today.