Insights on a New Generation, Increasing Sales
It was previously reported that millennials didn’t care too much about owning (or even using) a car, but just the opposite has surfaced. In fact, “millennials drive 72% more miles than baby boomers” (Hedges & Company). The difference between generations…
Buying Online: Tomorrow is Here
Car buyers spend 59% of their shopping experience online. Right now 78% of that time is used on third party sites. Eight out of ten people who read this post have made a purchase online. E-commerce has changed the economy,…
The Importance of mobile devices for vehicle shopping
According to the recently released J.D. Power 2015 New Autoshopper Study, mobile devices are becoming an ever-more important component of the vehicle purchasing process. To find a vehicle at the best price about 51% vehicle internet shoppers uses a mobile…
Video content marketing for small business
What will happen in the next 5 to 10 years? Will people read articles in the newspaper, magazines or on internet? Or instead of reading… will people watch it? The popularity of online videos is on the rise, it is…
7 Ways Digital Marketing Will Help Your Small Business
If you have not considered digital marketing for your small business then you might want to think again! Advertising on television and cable networks has already been overtaken by ad spending on the internet. The power of traditional advertising is…
Digital Trends Changing the Auto Industry
When buying a vehicle, the average customer today visits only two dealerships. What’s the cause of these reduced visits? Its the growing use of digital, specifically mobile, platforms. Customers find models, search deals, and get real-time advice right from their mobile…
How CRMs Save Time
A CRM system helps a company to become more organized. It also helps sales representative to add more value to customers and increase revenues. For companies, big or small, the biggest concern is the time management. A CRM system can…
Benefits of CRM for small business
If you think Customer Relationship Management (CRM) is only for big companies or corporations think again. The truth is that you don’t have to be big to get benefits from a CRM. Customer Relationship Management can help build a small business…
How to Deal With a Negative Review
Getting bad reviews from your customers can be really painful. You work hard to satisfy your customers. However, you should be happy when you receive a bad review. Today I am going to show you that bad reviews aren’t bad…
Rules of Engagement
Customer engagement affects your brand in a big way and the social web is changing the definition of customer engagement. Reports show that a company or brand who is engaged with the customer via social media is more likely to be…